Invitae is a genetic testing company based out of California that came to me to test out illustrations on their website instead of being photography based. Their aim was to target middle-aged women with families to keep people informed on any possible health concerns or benefits within their families.
Invitae
Style DEVELOPMENT
The web development team originally came to me unsure of what style direction they wanted to go into, so we began with the character and distinguishing different styles and in scenery, and facial features to work off of.
Scene design
Finally, we looked into the various kind of family styles they were looking into, the woman of the home being the main importance. We worked together to create diverse and unique families to appeal to a number of customers.
