Route Line

Route Line is a RV adventure membership company that originally just came to us with an idea and a photo of a road sign that spoke to the founder. From there my job was to create a meaningful, fitting logo and complete brand guide before their web creation and launch.

A collection of branding and marketing documents for Route Line, including logo designs, brand colors, photography examples, social media strategy, and product images like clothing, equipment, and a van.
Twelve colorful gel pens in a white container with a pink and purple background.

Main Logo

Logo Design Process

I worked a lot on a “ tire treaded dirt road” and rugged, texturized concept. We worked through many avenues until arriving to the larger logo above to the left. Once there it was clear we were on the right track from the client’s feedback and then went into cleaning the concept up. The final logo introduces a unique road marking while also calling back to the ‘community building’ the company is heavily based on, looking like abstract hands laying on-top of one another. This also channels back to the tracks of wheels on an open road.

Sequence of three abstract logo designs with upward pointing chevrons, each with a distressed texture and different background colors.

Product Concepts

A man wearing a beige cap and white T-shirt with grey geometric designs, standing outdoors with his back to the camera.
Close-up of a black fabric with a visible white tag containing black printed text.
Graphic with three color backgrounds featuring a stylized road sign with three chevrons and the words "Route Line" below.
A black pickup truck with a large, enclosed rooftop camper labeled 'Scout' mounted on the bed.