Penguin Books
I was able to work on the campaigns and creative PR of hundreds of covers as a designer at Penguin Random House. These campaigns included following a book from release to backlog, and preparing and providing content for the authors and companies involved.
Some media I created often included: Paid web banners & ads, book club kits, Advanced Readers Copy designs, social media posts, book cover animations, Instagram stories, character art, lifestyle photography, and email ads.
Cover Animations
Promotional Content
Beneath the Keep
I was asked by the author to create character based tarot cards. Each showing the role the character plays but keeping their faces vague so the reader can bring their own imagination into play. I thought of the moon designs to bring it back to the original cover design and instead displayed their personalities through their gestures and clothing. These illustrations and design choices were then applied to a video trailer.
